The "Nepo Baby" Trend Nigerians Are Talking About… But E No Concern You, My Dear

Let’s start from the top.

There’s a trend online and it’s giving enjoyment pro max, but this trend didn’t just fall from the sky. It resurfaced when Femi Otedola’s memoir Making It Big: Lessons from a Life in Business, went viral, and just like that, the internet caught fire.

A viral tweet mocked the idea that Otedola’s story could inspire everyday Nigerians, calling him a product of “old money” and nepotism, for someone whose father was once the governor of Lagos State. He had access, privileges and doesn’t understand what it truly means to be “self-made.”

Was anyone surprised? Not really.

Was everyone triggered? Absolutely.

And so, the “nepo baby” discourse began, with people arguing about privilege, access, and whether being born into wealth is a cheat code or just life playing its favorites.

Their struggle? Choosing between vacation resorts and Coachella.

Your own struggle? E too many to count.

Now here’s the thing…

The Nepo Babies Are Not Your Competition, They’re in a League of Their Own

These people? They cry because their trust fund dropped by $10K.
You? You cry because your data bonus finished before you sent the main message.

They’re doing “My dad believed in me” on podcast interviews, and their dad is a billionaire who built them a business and bought a whole building for them.

Your own daddy believes in you too, but in prayer and fasting.

While their parents are enabling them financially, yours is enabling you spiritually, at least yours still dey try.

You’ll see one tweet:

“I’m so grateful my dad believed in my dream.”
But the dad in question is an oil mogul who built them a home studio at 18.

You? Your father is still arguing with LAWMA officers about why the bill went up by ₦3,200 this month.

We are not the same, and that’s okay.

You Want to Window Shop Too? Better Face Yaba Market

Better don’t deceive yourself, cos I pity you
You want to do window shopping like a nepo baby?
You want to “just window shop” for jeans, better carry yourself to that your trusted bend-down select plug in Yaba and focus. Where ₦1,000 can get you jeans that’s neat, even nepo baby go ask where you buy am.

There’s no shame in the hustle my guy. That’s where your own Dior lives

You Want to Do a Cinema Date?

You wan follow nepo baby do cinema date?

You that haven’t recovered from the money spent on braiding your hair.

Or was it the small fortune that disappeared into foodstuff just last week?

While you’re waiting for 5k data allowance from your office, one nepo baby is crying because the limited edition Dior slides didn’t come in their size.

You’re saying “This rich kid sabi dress,” meanwhile, it’s their mother’s stylist’s assistant that styled them.