Eniola Lasaki
From striving in unstable economies to weathering World War II, these companies have existed for over 10 decades by constantly reinventing themselves, to be at the forefront of branding and marketing, when they were nothing like the internet.
They have evolved with time, and have constantly adapted to changes in the demands of their target audiences, while simultaneously staying on top of trends.
We bring you 7 global companies that have been around for over 100 years. Number 3 will certainly shock you
1. PANASONIC (103 years)
Panasonic is a major Chinese multinational, founded in 1981 by Kōnosuke Matsushita. It was formerly known as the Matsushita Electric Industrial Co., Ltd.
The company operated factories in Japan and other parts of Asia, during World War II, which produced electrical components and appliances such as light fixtures, motors, electric irons, wireless equipment, and its first vacuum tubes.
2. ROLEX (116 years)
Rolex is a luxury watch manufacturing company based in Geneva, Switzerland. It was originally founded as Wildorf and Davis by Alfred Davis and his brother-in-law in London, England 1905.
In 2018, Frobes ranked Rolex as teh world’s 71st most valuable brand. In 2019, they bagged a spot on the top 10 most expensive watches ever sold at auctions.
3. KELLOGG’S (115 Years)
Kellogg’s is a producer of cereal and comfort foods, including crackers and toaster pastries, and markets their products with several well-known brands including Corn Flakes, Frosted Flakes, Pringles, and a host of others. The company was founded by Will Keith Kellogg on February 16, 1906.
It was formerly known as The Battle Creek Toasted Corn Flake Company. The products are manufactured and marketed in over 180 countries.
4. FORD (118 years)
The Motor Company, regularly known as Ford, is an American multinational automaker, with its headquarters in Dearborn, Michigan. Ford was founded by Henry Ford and incorporated on June 16, 1903, making it one of the brands that have been around for over 100 years.
Ford is the second-largest U.S.-based automaker and the fifth-largest in the world. They sell automobiles and commercial vehicles under the Ford brand, and most luxury cars under the Lincoln brand.
5. COCA – COLA (129 years)
The Company was Incorporated in 1892, several years after the beverage was Invented by the Pharmacist John S. Pemberton. Asa G. Candler purchased the rights to the product from its creator, Dr. John Stith Pemberton, before his death.
Coca-Cola has grown to become a force in the beverage industry, initiating other popular soda brands, like Sprite, Fanta, Schweppes, and Diet Coke. Coca-Cola has a global brand value of over $70 billion. The company currently operates in more than 200 countries and 450 brands.
6. COLGATE (149 years)
From its inception, Colgate sold soap, starch, and candles on Dutch Street, New York.
Colgate’s oral hygiene products were first sold by the company in 1873, 16 years after the death of the founder, William Colgate. They are an American brand majorly used for oral hygiene products such as toothpaste, toothbrushes, mouthwashes, and dental floss.
Colgate gained publicity in the 1950s with the slogan “It Cleans Your Breath While It Cleans Your Teeth”, written by copywriter Alicia Tobin. Colgate
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