Eniola Lasaki
What comes to your mind when you hear Instagram sales funnel? I bet you thought for a second, “What has Instagram got to do with sales”. A few years ago, this could have been valid. Still, with the ever-evolving technology, Instagram has gone from a platform where you can showcase your fancy life and pictures and also connect with loved ones, to one that allows you to showcase your business.
Business owners have now been able to leverage the power of the internet and social media platforms such as Instagram to display their products and services and make sales.
By creating an effective Instagram sales funnel, you will be amazed at the easy flow of converting leads to buying customers. We will be discussing how to create an effective Instagram sales funnel in the next few points.
1. Create Your Buyer Persona
Creating your buyer persona is the first step to cracking the Instagram sales funnel code.
A buyer person is a typical representation of what your ideal target audience represents. The information needed to create your buyer persona can be retrieved from your Instagram analytics, google Analytics, and client files to mention a few.
Your buyer persona should look like this:
Age
Gender
Interesting
Occupation
Location
Major hindrances (pain points)
Once you have narrowed down your buyer persona, it becomes easier for you to tailor your content and ads to their specific needs.
2. Partner with the Right Influencer
Partnering with the right influencer is another integral aspect of creating an effective Instagram sales funnel. In choosing an influencer for your business, there are a few things you need to take into consideration.
Credibility
Target Audience/Engagement
Consistency
3. Infuse User-Generated content (UGC)
User-generated content comes with text, video, images, or even audio. These content are testimonials of your target audience who have certified your product or service’s authenticity.
They (users) have used your product and will help convince potential buyers, through UGC, to make a purchase or engage your service.
Top brands like Starbucks leverage user-generated content in building their brand’s integrity.
4. Add Product Links to Instagram Stories
Including a product link to your Instagram story is another great resource. Although stories have been programmed to last for only 24 hours, running a sale via your Insta-story and adding a link will create a sense of urgency, thereby stimulating purchases.
5. Add a CTA Button to Your Bio
When people click on your Instagram profile, they see your bio first. Whether they decide to leave or stay starts with what your bio looks like and how it communicates to them.
Call To Action (CTA) bottoms have proven to be effective in getting people to take specific favorable actions that pertain to a business need.
So whether it’s a link to your website, your WhatsApp a phone number, or a CTA is great not only for promoting your brand but also for generating leads for your Instagram sales funnel.
6. Turn Your Personal Instagram Account Into A Business Account
Instagram business accounts come with upgraded features and limited restrictions. Features like insights, analytics, and some type of music, which will help you reach more audiences using Instagram reels, will be accessible to you.
Another important tool for an Instagram sales funnel is your ability to run ads which only works on business pages. By linking your Facebook page, you can run ads via Facebook Ads Manager.
Click Here For More Articles
